Kate Lomas
My work...
with Jaguar
June 25
After a huge year in 2024, we entered 2025 with a new goal: regroup, elevate the brand, and align it with the next level of music Hannah was creating. In January, I developed the new-era branding document and we shot her 2025 press and artwork visuals together. The shoot was a dream—I'm genuinely excited for what’s to come. Watch this space.
May 25
By September, I fully directed and produced the music video for Poppin’, setting up a home shoot where my own mouth and tongue made their debut appearance. This playful, lyric-focused video nods to the trippy, surreal vibes of classic acid house raves. It was edited by Michael at Offline Collective and was such a fun piece to make—plus, the outtakes are gold.
April 25
In June, our focus turned to using Hannah’s live shows and performance content to create visualisers and music videos. The goal was to push beyond standard gig footage and craft visuals that matched the vibrant, evolving aesthetic we’d been building. I led the concept, briefing, and delivery of the videos for Ibizacore and I Need It More, resulting in high-energy, fan-driven visuals that reflected Hannah’s growing momentum.
March 25
Following the shoot, we explored how the images could be repurposed to align with the aesthetic and visual direction outlined in our development document. Collaborating with Michael at Offline Collective, I led the creative briefing and concept development for the artwork across Hannah’s three singles: ‘Tell Me’, ‘Into the Doof’, and ‘I Need It More’.
November 24
In 2024, I began working with Hannah to shape the next phase of her music career. Our initial mission was to map out a clear release strategy and centralise her visual identity—laying the groundwork for a new era of Hannah Laing. We started by building a branding document focused on core values, vision, and how to visually express that throughout her 2024 releases.
Next, I conceptualised and organised her press shoot, where we captured key artwork and visual assets for the year. After the shoot, we explored how the imagery could be repurposed to align with the visual style defined in our brand development phase. Working alongside Michael at Offline Collective, I briefed and developed the concepts for the single artworks: ‘Tell Me’, ‘Into the Doof’, and ‘I Need It More’.
