Kate Lomas
Creative Direction ( Brand Strategy
for artists and small brands
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Brands
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Creative Direction Jaguar
This year, I have had the pleasure of collaborating with Jaguar during her debut releases. Together, we've been focusing on photo and video projects to establish Jaguar's new artistic era.
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"Kate really helped me discover so much about myself that I didn’t know. Expressing myself through a photo shoot had always been a struggle for me, but she absolutely nailed it."
Hannah Laing, DJ
After working with Hannah throughout 2025 during her ‘Into The Doof’ campaign, in 2025 Hannah prepares for her next run of music releases in 2025, I’ve been working with Hannah and her team on her artwork and press content.
Creative Direction Hannah Laing
“We came to Kate with a clear vision of what we wanted our brand to feel like, but our content wasn’t quite landing. She immediately understood the disconnect and gave us a distinct, creative roadmap to bring our brand into alignment—exactly where we wanted it to be.”
Morgane Nyfler, Head of Marketing
This year I've been working with Munga Plains to shape their brand story, tone of voice, and visual identity—bringing depth, clarity, and soul to a retreat rooted in connection. From brand strategy to content direction, I helped translate their mission into a clear narrative that honours community, nature, and transformation.
Brand Strategy
Munga Plains
Creative Direction
1. Overseeing projects as your creative director
I weave my experience in art direction, production and project management into every creative journey, bringing artists’ and brands’ worlds to life—from music videos and photoshoots to diverse content. I ideate concepts and oversee each stage, ensuring your vision shines through.
“In every project, our collective mission is to harmonise authenticity with consistency”
Art Direction
Brand Identity
Content Strategy
2. Creating bespoke brand books
Born from the belief that intention and vision are vital today, this guide helps us define your brand’s core message and translate it into compelling visuals.
Download template PDF below
“Content creation becomes very tricky without understanding your brand’s identity and strategy.”
3. Making Photoshoots = Video shoots come to life
On Set )
London to Lisbon
Shooting in London and Lisbon
With eight years’ industry experience and networks in both Lisbon and London, I offer shoots in either city. Lisbon sessions often cost less—even with all expenses included—so if you’d like to explore this option, get in touch.
“Lisbon is such a creatively energising city, and I love offering my clients the same inspiration I’ve experienced. Being here has given me a much-needed burst of fresh energy.”
Hi, I'm Kate. I started in the music industry helping artists find their voice visually and creatively. Over time, I realised those same skills—creative direction, storytelling, brand clarity—were just as powerful for small businesses and purpose-led brands. Today, I guide both artists and conscious founders to uncover their authentic identity, and turn that into beautiful, strategic content that actually feels like them. This isn’t about trend-chasing. It’s about building brands with longevity, soul, and a sense of self.
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Who am I?
Hi, I'm Kate.
I’m not pretending to have all the answers. I’ve been where you are, excited by possibilities but overwhelmed by how to bring them to life. I know the thrill when everything aligns and the frustration when dreams slip away.
I started as a recording artist (niina, Lolo the Great, Kate Lomas). Each phase taught me about creativity, resilience, and embracing my true self.
The biggest lesson I’ve learned is that your artistry, branding, and vision only work when they’re authentically you. You need confidence, inspiration, and the courage to show up as your real self. It’s tough when the world expects you to be everything at once.
That’s why I do what I do: to help artists and small businesses find an authentic path and consistently show up on it - nothing makes me happier!
Creative director and shoot director for Jaguar’s press shoot and music video, overseeing concept, styling, and execution to build a bold, cohesive visual identity.
Artist Identity and press shoot November 24
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Hannah Laing Branding Deck 24
For Hannah, I refined her visual brand across campaigns and content—bringing clarity, edge, and cohesion to match her rising profile.
In 2024, I led creative direction on Hannah’s photoshoots and music video concepts, including directing and shooting the video for ‘Poppin’—bringing edge, clarity, and consistency to her visual brand.
Josh Neal, Loving Alliance
Artist Identity and press shoot D3lta 23
The Brief
Develop a cohesive visual identity to support D3lta’s evolving sound across all platforms.
The Vision
Create bold, emotionally-driven visuals that reflect his depth and artistic presence.
The Creative Build
I partnered with Girlfriend Creative to lead brand styling, direct press and social shoots, and co-direct the ‘Strange’ music video, filmed in Spain.
The Impact
A distinct, versatile visual brand that elevated D3lta’s image and strengthened his creative direction.
(I also featured in video as a hippo riding a bike)
Creative direction for 'Strange' music video
For artist Moncrieff, I collaborated with Girlfriend Creative to lead the creative direction, art direction, and production of his music video for ‘Perfect’. We developed the full concept and visual narrative, designing a custom-built bedroom set inside a photo studio to reflect the emotional tone of the song. I also directed the video on shoot day, ensuring the creative vision was executed with clarity and impact.
Director for Moncrieff's music video 'Perfect'
"The Horn’ band LOVE working with Kate… she is fantastic in every way, great ideas, great execution and lovely to deal with.. thanks Kate x"
Nick True, The Horn
For alt-rock band The Horn, I collaborated with Girlfriend Creative to lead their brand identity and creative development across key releases. I conceptualised and organised their press campaign shoot, crafting a visual language that reflected the band’s evolving sound. I also directed the music video for Addicted to Love, shaping the concept and narrative to bring emotional depth and cinematic edge to the track.
For Munga Plains, I worked closely with the head of marketing to translate a powerful personal journey into a cohesive, soulful brand experience—both visually and emotionally. My role spanned brand strategy, storytelling, and creative direction, resulting in a brand rooted in authenticity, connection, and transformation.
Scope of work included:
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Developing the brand tone of voice and emotional messaging
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Writing the full brand story and mission statement
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Designing content concepts and campaign ideas for social and digital
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Building out the brand book, including values, mood, and voice
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Positioning the brand clearly within the wellness and retreat space
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Providing creative consultancy on content flow, strategy, and visuals
Your brand should work for you—not the other way around.
For myself and Anna from Girlfriend Creative, our passion is helping artists and creatives turn their vision into something tangible—whether through brand strategy, content creation, or simply providing the tools and knowledge to elevate your project. We know firsthand how powerful it is to build a brand that not only stands out but also stays true to who you are. With a focus on authenticity and strategic direction, and that's why we're here to help you thrive—turning your passion into a brand that attracts and engages the right audience.
A 12-week creative masterclass for developing artists, designed to help you define your identity, shape your content, and launch your vision with intention.
This intensive bootcamp is built for emerging and developing artists who want to take control of their creative campaigns and brand. Through 12 immersive modules led by Kate Lomas and Anna at Girlfriend Creative, you’ll gain the tools, mindset, and strategy to grow your presence, define your voice, and connect with your audience.
Formats:
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University Course Format – Designed for music/arts schools and universities
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Group Enrolment Format – Open to individual artists year-round
"I learnt so much from Kate and Anna during my artist and branding module that will stay with me throughout the rest of my career"
Student, Tileyard Education
